100% Online Degree
Marketing Associate’s Degree
Develop Market-Focused Strategies. Enhance Organizational Growth.
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NOW ENROLLING FOR QUARTER 3—CLASSES START JAN 6, 2027
Online
Associate Degree in Marketing
The Associate of Applied Science in Marketing prepares students to develop and apply foundational marketing, digital communication, and customer engagement strategies across diverse organizational settings. Grounded in core competencies in marketing principles, consumer targeting, electronic commerce marketing, digital promotion, and marketing analytics, the program emphasizes applied learning, data-informed decision making, and effective professional communication. Students develop practical skills in market analysis, digital campaign development, and customer engagement strategies while preparing for entry-level marketing roles and continued study in business administration and marketing at the baccalaureate level.
Estimated Annual Cost: $8,640
Cost estimate based on enrollment in 45 annual quarter hours with current Tuition and Fees. Cost includes fees for textbooks and materials.
Learn more about Associate of Applied Science Degrees >
Career Paths
What You Will Learn
Analyze complex business problems using data
Develop market-focused strategies
Enhance organizational growth across diverse industries
Campaign execution and digital performance analysis
Leadership. Character. Civility.
Attending GMC is about more than just earning a degree. We prepare our graduates to stand out in the world by teaching leadership skills, character education, and ethics. GMC grads have the grit and determination to be successful in an ever-changing job market.
See How GMC Builds CharacterWhy pay more for the same degree?
Thanks to our Transfer Agreements, GMC Online students can take their college credits with them to dozens of other colleges and universities. Why pay more for core curriculum when you take the same accredited courses at GMC Online for less, and then transfer to the four-year college of your choice? Here’s a cost comparison:
“My GMC Online Enrollment Coach really believed in me, and pushed me to want to do better for myself… One year later, I found myself with a degree and two jobs. I was very quickly able to get myself a new car, put my son in a better school, and eventually buy myself a house. I became an all-around happier and healthier person thanks to GMC Online.”
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GMC is fortunate to have partnerships with a wide range of businesses who hire our graduates. Here are a few of our partners:
Frequently Asked Questions
About This Program
The Associate of Applied Science in Marketing prepares students to develop and apply foundational marketing, digital communication, and customer engagement strategies across diverse organizational settings. Grounded in core competencies in marketing principles, consumer targeting, electronic commerce marketing, digital promotion, and marketing analytics, the program emphasizes applied learning, data-informed decision making, and effective professional communication. Students develop practical skills in market analysis, digital campaign development, and customer engagement strategies while preparing for entry-level marketing roles and continued study in business administration and marketing at the baccalaureate level.
Program Benefits
The program provides a workforce-aligned academic pathway that prepares students to develop and apply foundational marketing, digital communication, and customer engagement strategies across diverse industries. The program emphasizes practical competencies in marketing principles, consumer targeting, digital promotion, e-commerce marketing, customer relationship management, and marketing analytics. Graduates will be prepared for entry-level roles in marketing coordination, digital marketing support, sales and customer engagement, and marketing research assistance.
Cost for the Degree
Average Annual Cost for this Degree:
$8,640
Earn Rewards for Referring Students to GMC Online
Do you know someone who would be a perfect fit for GMC Online? Discover our Exclusive Referral Program! By simply connecting us with individuals who are ready to pursue their college degree, you can earn generous rewards. Pocket up to $175 for every new student you refer.
Click here to discover how you can qualify for rewards.
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*Terms & Conditions: The GMC Online Referral Program is subject to the following terms & conditions. This program applies solely to individuals referred to the GMC online campus and does NOT include GMC employees or those who have previously been referred to our institution. The referral program officially launches on June 23, 2023. Please note that referrals made before this date will not be eligible for rewards.
*Referral Verification Disclaimer: All referrals are subject to a thorough verification process to confirm their authenticity. GMC Online retains the right to withhold gift cards if any referral appears suspicious or violates our program guidelines. This is crucial in preventing fraud and maintaining the integrity of our program. GMC Online retains the right to refund the gift card amount to GMC if it is not activated within 30 days of being sent. We appreciate your understanding and cooperation in adhering to these guidelines.
Academic Excellence.
Since 1879.
We’ve been educating bright minds for well over a century. That’s why a degree from GMC means more than just a great education. It means success.